Stability AI
Website | Logo | Graphics | Animation | Event | Merch | Deck | Socials
Client Info
Generative AI company with a focus on creating open source AI models in multiple modalities.
Role
Led all creative strategies while updating branding and ensuring it is upheld throughout the business.
Directed other creatives on collaborative projects.
Corporate branding
The branding for Stability AI is a special case. It was created by Hibah and Anel in 2022 when the company had a slightly different focus, and it wasn’t open source generative AI. The branding needs to, without question, evolve. But for reasons I cannot disclose there was not much progress. Here is a snipped of the branding we could use to provide a basis for the visuals you are about to see.
Deck Templates
Deck templates were designed for different business functions. The first template was designed with a C-suite level/VC audience in mind, although still on brand, the visual language of the deck reflects seriousness and professionalism.
On the other hand, the second deck was designed for the open source community, more specifically users of the image generation models. This audience is highly creative and enthusiastic about this new tech, so the visuals reflects the energy of the community and the excitement these image models have created. This is an example of how the same brand identity can be adopted for contrasting audiences for the same business.
Supporting graphics & merch
Socials
As a social media campaign would usually depict the content of the posts, designs would need to change to reflect the content. The templates shown below are general use cases. The top option shows a darker tone, intended for a more business/corporate content.
The bottom option shows a lighter tone. When compared to darker tones, this colour choice tend to make it feel easier to ‘breathe’. Which is intended for more exciting announcements.
Website
The website was primarily designed and maintained by Nadiia - UI/UX Designer. We worked very closely together to translate the demands of product, legal, marketing and sales. As an example of such cross-team collaboration, some elements of web design are displayed below. My main focus was to make sure things were on brand, and to aid the visualisation of complicated policy content by segmenting sections with iconography, images and video.
Events
CogX 2023 - Socials
As a part of the first and biggest event presence Stability AI has participated in, we know we had to make an impact. Collaboration was key in the success of this event, and it saw designers like myself working with various stakeholders across the board to deliver a unified vision. Starting off with social media campaign, I designed assets to tease/promote the event. Once the message is out there, I then helped create animated contents of key talks and dates to engage the audience even more.
CogX 2023 - Merch
Merch is such a big part of any event, and in this particular instance, it is also an opportunity to show off what the company’s flagship product is capable of - Stable Diffusion, an AI image generation model. In the physical world. This meant we had to not only give people the chance to try it out during the event, we had to also show how cool it is.
The first part of how we did that was creating the designs of the merch with AI. From a hopeful image of an ascending rocket on the lanyard, to a purple phoenix rising from the ashes on the T-shirts, I created visuals that represent the growth of the business as well as its achievements despite hinders in the process.
CogX 2023 - Build design
(Team: Cleo, Andre, Juan, Leah)
The second part was the build itself. A similar approach was used to encapsulate the fun & creative nature of the community. Monitors were used to display videos of business highlights, iPads were used to let people try our products, spaces were created so we can present & talk, etc.
WAIC (World AI Conference), Shanghai
Our then-CEO Emad talked about AI with other speakers like Elon Musk and the founder of MidJourney. Our video presentations were nominated as ‘best production’ by staff at WAIC. AI videos were used in the 4K video production and editing. Other parts of the event used my video presentation and deck design work.
Unite, NYC
Promotional graphic work designed for pre-event marketing in event host’s branding, with subtle nods to Stability AI’s branding.
