Shanda Games

Gaming | Marketing | Video | Photography | Events

Client Info
Shanda Games is a leading online game developer, operator and publisher in China. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online (MMO) games and mobile games in China and in overseas markets, targeting a large and diverse community of users.

Role
Designed and created content to enhance marketing engagement.
Collaborated with cross-functional teams to launch campaigns and the 2019 ChinaJoy event.

Marketing Design

Static and animated posters and teasers were designed to advertise the release of a new character, partnership, campaign or event for the Fallout Shelter Online mobile game.

We also partnered with other well known brands to enhance player engagement. Partners we worked with were ele.me (equivalent to Deliveroo), Wong Lo Kat, Xiaomi, and Shanghai’s local taxi network.

Each July, ChinaJoy would take place in Shanghai, attracting hundreds of thousands of gaming fans. In 2019’s ChinaJoy, Shanda Games covered several booths and stages in the arena. I helped the Fallout Shelter team design the set & merch, manage models, and created videos for on-stage screening, etc.

I helped with the design of merch, pop-up and stage show to ensure it was on brand. The goal of the visuals was to gain interest and raise engagement. It all turned out to be very popular! We ran out of merch before the event ended; there was a big crowd for our stage show; and we saw great interactions with social engagement having increased by over 40%, and 30% increase in game downloads.

Events

Events - Behind the scenes

POV of a fan - So many people in the queue!