MedARC
Branding | Website
Client Info
MedARC aims to build a public community for contributions and develop foundation models for medical AI research.
Role
Led a team of designers to create branding from ideation to completion.
UI/UX Designer - Nadiia K.
Junior Graphic Designer - Qianqian Lin
WIP Logo Options
After speaking to the team and digging deep into their practice, we created several options that centres around medical AI research. Since the breadth of their research is quite broad, we had a lot of room to ideate. To start off the process, we sketched the options shown below, aiming to visualise the most direct link to medial research. Though the use of the classic medical cross is overdone and under represents MedARC, we still included it in the initial sketch to help us brainstorm around it.
Final Logo
After a few more rounds of research and discussion with the founders, we decided to combine the element of computer chips and microscope. With very strong views from the founder, we finalised the logo design to keep a microscope design in the centre of a chip. This version of the logo makes microscopic research the centre, and computer chips as the support. We also added our touch of subtle creativity by incorporating the word ‘AI’ into it.
Extended Branding
